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One thing is absolutely certain about SEO, whether or not you’re using paid services: It’s going to be a time-consuming process. Cutting corners is not an option, because the wrong SEO practices are far more detrimental to your site than doing nothing at all. When time isn’t on your side, hiring an SEO professional is an option to consider. It’s not at all unusual to hear about a company or web site owner that’s been scammed by a supposed SEO consultant who guaranteed them top placement in hundreds of search engines. Again, it’s just not possible for anyone, even an SEO expert, to guarantee that your site will appear at the top of search engine rankings. Nonetheless, many people claiming to be SEO experts will tell you they can do just that. Don’t believe them. Only a few accreditation programs exist for people who claim to be SEO experts. In most cases, what happens is this: A web site designer or owner who has had to create a site for SEO decides he or she can implement SE...

The free versus paid debate is one that has hit every aspect of the Internet and Internet technologies at one time or another. There was worry about free web hosting versus paid web hosting , and fret over free e-mail versus paid. In both cases, whether free or paid is better for you turns out to depend on your specific needs. The same is true of the debate over free versus paid directory listings. Many experts will argue that free directory listings have nothing of value listed in them. This is simply not true. Some free directories are actually very strict about the listings that are included in their results. Similarly, most users believe that paid directories automatically equate to better-quality sites. Again, not true. Paid directories can be just as lax about the review process as any other directory. In short, whether you use paid or free directory listings shouldn’t depend on cost alone. What matters when you’re selecting a directory in which to list your site is ho...