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A company's total marketing communications mix—also called its promotion mix consists of the specific blend of advertising, personal selling, sales promotion, public relations, and directmarketing tools that the company uses to pursue its advertising and marketing objectives. Definitions of the five major promotion tools follow: Advertising: Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Personal selling: Personal presentation by the firm's sales force for the purpose of making sales and building customer relationships. Sales promotion: Short-term incentives to encourage the purchase or sale of a product or service. Public relations: Building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events. Direct marketing: Direct connections with carefully target

Percayakah kamu pada orang yang mengatakan... bagaimana kamu menjalani hidup akan sangat dipengaruhi oleh bagaimana cara mu berpikir? Percayakah kamu bila ada orang yang mengatakan bahwa bagaimana hidup mu saat ini adalah hasil dari bagaimana cara mu berpikir saat ini? Suatu ketika.... disuatu tempat... hiduplah seorang wanita muda. Usianya baru sekitar 30 tahun, sudah menikah, dan punya dua orang anak. Seperti orang pada umumnya, wanita tersebut lahir dan dibesarkan dalam sebuah keluarga, dimana.... dia selalu dikritik, direndahkan, bahkan tidak jarang diperlakukan secara tidak adil oleh kedua orang tuanya sendiri. Dan sebagai hasilnya.... wanita tersebut tumbuh dengan kepercayaan bahwa dia tidak berharga. Kepercayaan itu membuatnya menjadi orang yang tidak percaya diri. Suka memandang segala sesuatunya dengan rasa takut, dan dari sisi yang negatif. Dia juga pemalu, suka menyalahkan, dan merendahkan diri sendiri. Dia juga merasa tidak punya bakat dan kemampuan dalam hal a

Remote hosting is a very popular option as a large number of companies—probably the vast majority of Webhosting today—offer PHP-enabled Web sites. These are some basic pros and cons to keep in mind. Outsourced hosting has a lot of advantages. The ISP will (in theory) handle many of the crucial technical and administrative details necessary to keep a site running, such as: Hardware Software upgrades InterNIC registration, IP addressing, DNS Mail servers (POP/IMAP and SMTP) Bandwidth Power supply Backups Security There’s no cozier feeling than the one you get just before you fall asleep, knowing that some poor schmo at your ISP will be getting the pager message in the middle of the night if something goes wrong with your site. Lurking crackers, downed power lines, munged backup tapes—all that is your host’s headache now. Especially for developers who have little experience with system-administration issues, outsourcing can be a major time saver. Web hosting is also extremel

ASP.NET is the latest incarnation of Microsoft's Active Server Pages and is the engine that executes ASP.NET web pages. An ASP.NET web page is the program that you create to generate a dynamic web page. For now we'll take a few moments to introduce the concept of an ASP.NET web page. Two sets of instructions must be executed in order for a visitor to view a dynamic web page. The first set is executed on the web server. Developers call this the server side. The second set is executed on the visitor's computer. Developers call this the client side. Both sets of instructions are written in an ASPNET web page. The ASP.NET web page is organized into two sections that correspond to the two sets of instructions. These are the HTML markup code section and the controls section. The HTML markup code section contains HTML markup code that forms the dynamic web page sent to the visitor's computer by the ASP.NET engine. These instructions are executed on the client side